Rural Marketing Congress India 2010

THE CORPORATE MARKETER’S GUIDE TO WINNING HEARTS AND MIND IN THE RURAL HINTERLAND

FEEDBACK FROM OUR RECENT CONFERENCES:

• “Rural Marketing Congress was one of the few much focused conferences on the subject and must have enhanced the learnings of all the participants.”

Rahul Sharma, Department Head, Centre for Rural Information and Insights, Mahindra & Mahindra Ltd.

• “At the outset, I must compliment you for organising the Rural Marketing Congress at such a large scale. The flow was flawless and I personally had a great time.”

Tarun Agarwal, Promoter Director, Fino Fintech Foundation

• “The quality of audience and their questions were of exceptionally high level, and I also gained from very valuable ideas to improve our social-business: a win-win forum!”

Anuj Pasrija, Country Head - Arogya Parivar, Novartis India Limited

• “The Rural Marketing Congress 2010 will definitely make a positive difference to the distribution challenges that my business faces with the knowledge sharing and networking opportunities available.”

Prem Rathi, Director, Impetus

• “Thanks to The Ideas Exchange team for organizing a great conference, it was very extremely rewarding and insightful.”

Karthik Chandrasekar, Energy Portfolio Manager, Acumen Fund

• “The rich audience that helped create a diversified learning environment within the same domain was beyond my expectations, the innovative models and best practices opened the door to new opportunities.”

M Farhanul Enam, Sr. Business Consultant, Swiss Contact- Katalyst

• “Congratulations on the completion of a very well attended and appreciated conference. The rural marketing conference was a great venue to review lessons learned and interact with colleagues to innovate and exchange ideas about strategies to address challenges. It was a great platform for practitioners, researchers, and investors to share their viewpoints and learn from others. I look forward to the next exchange.”

Ajaita Shah, CEO and Founder, Frontier Markets

• “Congrats! It was a well organized, conducted & attended conference. Being an ex-exhibition & conference industry professional, I appreciate the fact that you delivered relevant audience. Kudos!”

Mandeep Singh, Managing Director, d.Light Energy India.

• “Fantabulous effort. These are events which bring about different learning and bring India closer to Global Village.”

Sudarshan Srinivas, Head of Farm Advocacy, Reliance Lifesciences

• “The conference provided excellent opportunities for networking and the arrangements were very good.”

Dr. Ashok R Patil, Head- Rural Insurance, Bajaj Allianz General Insurance

• “The well structured conference provided better insights from other sectors which will help leverage partnerships.”

Vinod Balakrishnan, GM- Marketing, GSK

Participants Included:

Photos from the Rural Marketing Congress India 2010:

Vikas Vij, MD, The Ideas Exchange officially announces the commencement of the Rural Marketing Congress 2010

Chairman for Day 1 Deepak Saksena, Partnership Director - Water Business, Hindustan Unilever

Mandeep Singh, MD, d.light Energy India presented a case study on 'Understanding the rural mindset influencers challenges for the "uneducated" urbanite'.

Rahul Sharma, Head, Centre for Rural Information & Insights, Mahindra & Mahindra spoke about how to create winning strategies for creating loyalty and goodwill with rural consumers

Rural Innovations-Amit Mehra,Founder & MD, Reuters Market Light,V N Saroja,CEO, Indian Agribusiness Systems,Mandeep Singh,MD,d.light Energy India and Sanjay Bhutiani,Founder,Footprint Motion Pictures

Our take on Speed Dating! Speed networking for those on the move, delegates from our international contingent.

Gaurav Gupta, Regional Director, Dalberg Global Development Advisors answering the 1,000 crore question for marketers today "To franchise or not to franchise"

Anu Valli, Head of Rural Energy Network Enterprise, IFMR Ventures on her take on the Banker's Dilemma - to finance or not to finance.

Feasibility of Rural entrepreneurship-Prema Gopalan,Director, Swayam Shikshan Prayog,Anuj Sharma,COO,Piramal Water,Atul Joshi,Sr Sales & Marketing Manager,Envirofit & Ajaita Shah,CEO, Frontier Markets

Anuj Pasrija, Country Head Arogya Parivar, Novartis India shares their holistic healthcare approach to winning rural customer

Shailesh Naik, General Manager & Head, eChoupal, ITC talks about developing an eco-system for success

Gautam Bhardwaj, Director, Invest India Economic Foundation with Ajaita Shah Chair for the day answering audience questions on IIEF's 'Micro-Pension' model

Tarun Agarwal, Promoter Director, Fino Fintech Foundation summarises their Inclusive Business Model

Prashant Mandke, GM, Anugrah Madison asking critical questions to the speakers.

Sandeep Sabharwal, Head of HR and Institution Building Strategies, Reliance Lifesciences analyses why an integrated HR strategy is critical to rural success.

INVESTOR PANEL SESSION From L to R Anurag Agrawal,Sr VP- Intellecap, Vishal Vasishth,MD, SONG,Karthik Chandrasekar,Portfolio Manager,Acumen Fund,Gaurav Gupta,Regional Director, Dalberg

RURAL MARKETING 2020 Rama Bijapurkar,Ram Kaundinya,Founder,Advanta Seeds,Deepak Saksena,Partnership Director,HUL, Anil Dua,Sr VP ,Hero Honda,Anirban Ghosh,Head of Strategy,Mahindra & Mahindra.

Rama Bijapurkar holds up the workbook for the audience as she makes a point

Media interviews both the chairs of the congress

BENEFITS GAINED BY ATTENDEES AT THE RURAL MARKETING CONGRESS

The Rural Marketing Congress was built on months of research with MNCs, SME’s, social entrepreneurs, investors and consultancies and provided attendees with:

• key guidance around the critical issues impacting the market
• latest insights into the mindset of the rural consumer
• a deep understanding of the rural institutions that one needs to partner with for success
• consumer savvy strategies built for the rural customer
• predictions on how rapidly the marketplace is changing and what the sector could look like in 2020!